Sleeptracker Case Study

Role

Design Lead (Industrial, UI, Experience, Graphic)

Client

Innovative Sleep Solutions

Sector

Consumer Health

Year

2005,2009

Challenge

4 years before the Fitbit, and a decade before the Apple Watch. Develop a wearable sleep monitor that tracks quality of sleep, wakes up the wearer at the optimal time, and gives actionable data for sleep and wellness.

Impact

Sleeptracker™ was named one of Time Magazines Most Amazing Inventions of 2005.  It has also received CES design and engineering showcase honors, and a Housewares Design Award in Chicago.  The Sleeptracker™ has appeared on CNN, USA Today, HGTV, Wired, Forbes, Popular Science, and was ‘prescribed’ on Dr. Phil.  
However, the pinnacle of this project has been personal emails from consumers.

I have a chronic illness and getting a good night’s sleep is really important to my health. This Sleeptracker really improved the quality of my sleep and helped me change my habits to help me sleep.”
-Terry Clarke Ashland, KY.


Psychology 101

I remember sitting in my General Psych class learning about sleep cycles, and the physical changes associated with them. During Deep Sleep heart rate, breathing, and brain activity all slow. But during the few minutes of REM, the body is as active as when it is awake. I started sketching concepts for an alarm clock system that would wake someone up in this ideal window.
For the next few years, I searched patents online trying to find someone with an appropriate technology. In 2004 a patent was granted that did just that. I called the inventor to find that he lived about 5 blocks from me.

MVP

The First Generation Device was a modified fitness watch. My primary role with this watch was to optimize the band, Color/Material/Finish, Graphic, and Logo Placement.

MVP

The First Generation Device was a modified fitness watch. My primary role with this watch was to optimize the band, Color/Material/Finish, Graphic, and Logo Placement.

Start-Up Support

As Innovative Sleep Solutions was at that time a small start up, I became the single person design house, developing packaging, website, online content, user manuals, and promotional assets.


Second Generation Product

The success of the device warrented a second generation with increased functionality. The SleepTracker Pro allowed users to download their data to an online portal. (This was before smartphone apps existed). The existing market for the original Sleeptracker was what became what we know as the Quantified Self User: Tech Forward, Health Concious, Efficient, and Data Driven. The Aesthetics of the device speak to those values.

Emergence of Quantified Self

During the development of the Second Generation hardware, we explored not just what data to share, but why people would want it in the first place. This led to the understanding that unless that data could assist in a better nights sleep, it wasn’t very insightful. The user interface was designed with this in mind, incorporating other factors that were known to impact sleep.

 

I have a chronic illness and getting a good night’s sleep is really important to my health. This Sleeptracker really improved the quality of my sleep and helped me change my habits to help me sleep.”
-Terry Clarke Ashland, KY.

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